As of 2019, Advertisers and Publishers dealt with tedious data spread across numerous device-specific tabs to comprehend their campaign's performance. For example, they exported to Excel to extract critical insights from the noise and left the platform, which wasn't a great customer experience. It overburdened the users, as they found it difficult to understand how effective their campaigns were. I created the Dashboard summary, a project to create a unified page visually presenting the most relevant data.

I drew inspiration from Material Design and AdWords to achieve this goal and used a card-based summary page. By talking to Advertisers and Publishers, I created an initial set of basic cards and data visuals based on their work processes and objectives. Using Material Design guidelines ensured accessibility and user-friendliness and enabled me to concentrate on solving users' issues.

The Dashboard summary project underwent multiple user testing and iterations before its final form. During this time, I collaborated with the product management and data visualization engineering team and defined new advanced features like the ability to add widgets for user dashboard personalization.

The end product was a simple, clean, and visually-driven single-page summary that displayed only the most essential insights while allowing Advertisers and Publishers to explore further if needed. This project also inspired the redesign of the Ad campaign manager.